The elaboration likelihood model: Understanding consumer attitude change

Routledge International Handbook of Consumer Psychology

Volumn , Issue , 2016, Pages 390-410

  Teeny, Jacob ^a   Briñol, Pablo ^b   Petty, Richard E ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

[No Author keywords available]

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EID: 85131779528     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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