The effect of cultural orientation on consumer responses to personalization

Marketing Science

Volumn 26, Issue 2, 2007, Pages 246-258

  Kramer, Thomas ^a   Spolter Weisfeld, Suri ^a   Thakkar, Maneesh ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Culture; Personal recommendations; Personalization

Indexed keywords

EID: 34247541747     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0223     Document Type: Review

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