Attitude Change and Persuasion

Handbook of Consumer Psychology

Volumn , Issue , 2018, Pages 419-435

  Haugtvedt, Curtis P ^a   Kasmer, Jeff A ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b Kasmer Associates   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85145853203     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809570-24     Document Type: Chapter

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