That's what i thought i wanted? Miswanting and regret for a standard good in a mass-customized world

Marketing Science

Volumn 27, Issue 3, 2008, Pages 379-397

  Syam, Niladri ^a   Krishnamurthy, Partha ^a   Hess, James D ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customization; Preference uncertainty; Regret; Standard goods

Indexed keywords

EID: 54149085813     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0302     Document Type: Article

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