Ad skepticism: The consequences of disbelief

Journal of Advertising

Volumn 34, Issue 3, 2005, Pages 7-17

  Obermiller, Carl ^a   Spangenberg, Eric ^b   MacLachlan, Douglas L ^c  

^a SEATTLE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644453413     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639199     Document Type: Article

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