Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter

Journal of Consumer Research

Volumn 37, Issue 2, 2010, Pages 224-237

  Aaker, Jennifer ^a   Vohs, Kathleen D ^b   Mogilner, Cassie ^c  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955686001     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/651566     Document Type: Article

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