Word of mouth and interpersonal communication: A review and directions for future research

Journal of Consumer Psychology

Volumn 24, Issue 4, 2014, Pages 586-607

  Berger, Jonah ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Social influence; Viral marketing; Word of mouth

Indexed keywords

EID: 84905730356     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2014.05.002     Document Type: Review

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