Communicating About Health: Message Framing, Persuasion and Health Behavior

Social Psychological Foundations of Health and Illness

Volumn , Issue , 2009, Pages 54-81

  Salovey, Peter ^a   Wegener, Duane T ^b  

^a YALE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Cognitive revolution; Decision making; Emotional tension; Health; Persuasive communication

Indexed keywords

EID: 84948947714     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9780470753552.ch3     Document Type: Chapter

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