Creative marketing: An extended metaphor for marketing in a new age

Creative Marketing: An Extended Metaphor for Marketing in a New Age

Volumn , Issue , 2005, Pages 1-161

  Fillis, Ian ^a   Rentschler, Ruth ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

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EID: 85015971773     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230502338     Document Type: Book

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