Reflections on Czinkota and Ronkainen's International Marketing Manifesto: A Perspective from Europe

Journal of International Marketing

Volumn 11, Issue 1, 2003, Pages 28-34

  Katsikeas, Constantine S ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542501679     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.1.28.20134     Document Type: Review

References (12)

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5. Czinkota, Michael R. and Ilkka A. Ronkainen (2003), "An International Marketing Manifesto," Journal of International Marketing, 11 (March), 13-27.
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7. Katsikeas, Constantine S., Leonidas C. Leonidou, and Neil Morgan (2000), "Firm Level Determinants of Export Performance: Review, Evaluation, and Development," Journal of the Academy of Marketing Science, 28 (4), 493-511.
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11. Shoham, Aviv (1998), "Export Performance: A Conceptualization and Empirical Assessment," Journal of International Marketing, 6 (September), 59-81.
12. Sivakumar, K. (2001), "Guest Editorial," International Marketing Review, 18 (1), 14-15.