Relationship marketing as a paradigm shift: some conclusions from the 30R approach

Management Decision

Volumn 35, Issue 4, 1997, Pages 267-272

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Europe; Paradigms; Relationship marketing; USA

Indexed keywords

EID: 84986019352     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710169648     Document Type: Article

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