Using metaphors in new brand design

Journal of Marketing Management

Volumn 13, Issue 4, 1997, Pages 265-284

  McWilliam, Gil ^a   Dumas, Angela ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646598867     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964472     Document Type: Article

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