Management competences for services marketing

Journal of Services Marketing

Volumn 10, Issue 3, 1996, Pages 39-57

  Gilmore, Audrey ^a   Carson, David ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Management; Marketing competences; Marketing decision making; Services marketing

Indexed keywords

EID: 84986037910     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049610119785     Document Type: Article

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