Applying principles of creativity management to marketing research efforts in high-technology markets

Industrial Marketing Management

Volumn 28, Issue 3, 1999, Pages 305-317

  Higgins, Lexis F ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347088176     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(98)00042-X     Document Type: Article

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