Being Creative at the Marketing/Entrepreneurship Interface: Lessons from the Art Industry

Journal of Research in Marketing and Entrepreneurship

Volumn 2, Issue 2, 2000, Pages 125-137

  Fillis, I ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Art; Creative practice; Creativity; Entrepreneurial marketing

Indexed keywords

EID: 84993093115     PISSN: 14715201     EISSN: 1471521X     Source Type: Journal    
DOI: 10.1108/14715200080001543     Document Type: Article

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