Image, Reputation and Identity Issues in the Arts and Crafts Organization

Corporate Reputation Review

Volumn 6, Issue 3, 2003, Pages 239-251

  Fillis, Ian ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33644853351     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540203     Document Type: Article

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