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Volumn 11, Issue 1, 2003, Pages 40-46

Reflections on Czinkota and Ronkainen's International Marketing Manifesto: A Perspective from North America

Author keywords

[No Author keywords available]

Indexed keywords


EID: 1542501672     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.1.40.20142     Document Type: Review
Times cited : (3)

References (14)
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    • Survival of Businesses Using Collaborative Relationships to Commercialize Complex Goods
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    • Mitchell, W.1    Singh, K.2
  • 9
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    • Strategy Content and the Research Process: A Critique and Commentary
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  • 11
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    • Douglas Nigh and Brian Toyne, eds. Columbia, SC: University of South Carolina Press
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    • Samiee, S.1
  • 12
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    • Strategy and the Research Process: A Comment
    • Seth, A. and George Zinkhan (1991), "Strategy and the Research Process: A Comment," Strategic Management Journal, 12 (1), 75-82.
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  • 13
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    • The Reincarnation of International Marketing
    • Douglas Nigh and Brian Toyne, eds. Columbia, SC: University of South Carolina Press
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  • 14
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    • Assessing Measurement Invariance in Cross-National Consumer Research
    • Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1998), "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, 25 (1), 78-90.
    • (1998) Journal of Consumer Research , vol.25 , Issue.1 , pp. 78-90
    • Steenkamp, J.-B.E.M.1    Baumgartner, H.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.