Fostering an innovation mindset

Journal of Consumer Marketing

Volumn 13, Issue 6, 1996, Pages 7-13

  Kuczmarski, Thomas D ^a  

^a Chicago   (United States)

Author keywords

Competitive advantage; Innovation; Profitability; Share prices; Strategic planning; Top management

Indexed keywords

EID: 3543111372     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610152563     Document Type: Article

References (0)