Who moved my Muggle? Harry Potter and the marketing imaginarium

Marketing Intelligence & Planning

Volumn 20, Issue 3, 2002, Pages 134-148

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Children; Literature; Management; Marketing concept

Indexed keywords

EID: 84986159932     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210427996     Document Type: Review

References (110)

1. Abanes, R. (2001), Harry Potter and the Bible: The Menace Behind the Magick, Horizon, Camp Hill, PA.
2. Adams, T. (2000), “What’s the big ideavirus”, Observer Review, Sunday 26 November, p. 4.
3. Adler, B. (2001), Kids’ Letters to Harry Potter from Around the World, Carroll & Graf, New York, NY.
4. Allen, R.E. (1995), Winnie-the-Pooh on Management, Methuen, London.
5. Allen, R.E. and Allen, S.D. (1997), Winnie-the-Pooh on Problem Solving, Methuen, London.
6. Allen, R.E. and Allen, S.D. (1998), Winnie-the-Pooh on Success, Methuen, London.
7. Allen-Mills, T. (2000), “Harry Potter conjures up French boarding school revival”, Sunday Times, 24 December, p. 17.
8. August, O. (2000), “Harry Potter and the Chinese pirates”, The Times, 27 September, p. 21.
9. Baron, D. and Padwa, L. (1999), Moses on Management: Fifty Leadership Lessons from the Greatest Manager of All Time, Pocket Books, New York, NY.
10. Baudrillard, J. (2000), The Vital Illusion, Columbia University Press, New York, NY.
11. Belk, R.W. (1996), “Been there, done that, bought the souvenirs: of journeys and boundary crossing”, in Brown, S. and Turley, D. (Eds), Consumer Research: Postcards from the Edge, Routledge, London, pp. 22-45.
12. Belk, R.W. (1998), “In the arms of the overcoat: on luxury, romanticism and consumer desire”, in Brown, S., Doherty, A. and Clarke, W. (Eds), Romancing the Market, Routledge, London, pp. 41-55.
13. Bethune, B., Came, B., Demont, J. and Atherley, R. (2000), “The boy wizard makes a spectacular return”, Maclean’s, 17 July, pp. 42-4.
14. Bloom, H. (2001), “A reading list for Bill Gates – and you: a conversation with literary critic Harold Bloom”, Harvard Business Review, Vol. 78, May, pp. 63-8.
15. Brawer, R.A. (1998), Fictions of Business: Insights on Management from Great Literature, John Wiley, New York, NY.
16. Brown, S. (1996), “Art or science? Fifty years of marketing debate”, Journal of Marketing Management, Vol. 12 No. 4, pp. 243-67.
17. Brown, S. (1998), Postmodern Marketing Two: Telling Tales, International Thomson, London.
18. Brown, S. (2000), “Going bananas in paradise: from McDonaldisation to Fyffefication,” Marketing Intelligence and Planning, Vol. 18 No. 6/7, pp. 356-67.
19. Brown, S. (2001a), “Marketing for Muggles: Harry Potter and the retro revolution”, Journal of Marketing Management, Vol. 17 No. 5/6, pp. 463-79.
20. Brown, S. (2001b), Marketing – The Retro Revolution, Sage, London.
21. Brown, S. (2001c), “Torment your customers (they’ll love it)”, Harvard Business Review, Vol. 79, October, pp. 82-8.
22. Brown, S. (2002), “Vote, vote, vote for Philip Kotler”, European Journal of Marketing, paper in press.
23. Brown, S. and Patterson, A. (2000), Imagining Marketing: Art, Aesthetics and the Avant-Garde, Routledge, London.
24. Calcutt, A. (1998), Arrested Development: Pop Culture and the Erosion of Adulthood, Cassell, London.
25. Campbell, C. (1987), The Romantic Ethic and the Spirit of Modern Consumerism, Blackwell, Oxford.
26. Campbell, C. (1998), “Shopping, pleasure and the sex war”, in Campbell, C. and Falk, P. (Eds), The Shopping Experience, Sage, London, pp. 166-76.
27. Colbert, D. (2001), The Magical Worlds of Harry Potter: A Treasury of Myths, Legends and Fascinating Facts, Lumina, Wrightsville Beach, NC.
28. Corrigan, P. (1999), Shakespeare on Management: Leadership Secrets for Today’s Managers, Kogan Page, London.
29. Cross, G. (1999), Kids’ Stuff: Toys and the Changing World of American Childhood, Harvard University Press, Boston, MA.
30. Cross, G. (2000), An All-Consuming Century: Why Commercialism Won in Modern America, Columbia University Press, New York, NY.
31. Eagleton, T. (2000), The Meaning of Culture, Blackwell, Oxford.
32. (The) Economist (2001), “Business this week,” The Economist, 24 February, p. 7.
33. Entertainment Weekly (2001), “Roberts rules,” Entertainment Weekly, Vol. 587, 16 March, p. 47.
34. Finan, A. (1998), Corporate Christ: The World Changing Secrets of a Management and Marketing Genius, Management Books, Chalford.
35. Frank, T. (2000), One Market Under God: Extreme Capitalism, Market Populism and the End of Economic Democracy, Secker and Warburg, London.
36. Fraser, L. (2000), An Interview with J.K. Rowling, Mammoth, London.
37. Gabay, J. (1998), Imaginative Marketing, Teach Yourself Books, London.
38. Gladwell, M. (2000), The Tipping Point: How Little Things Can Make a Big Difference, Little Brown, London.
39. Godin, S. (2000), Unleashing the Ideavirus, Do You Zoom Books, Dobbs Ferry, NY.
40. Godson, R. and Chittenden, M. (2001), “Rowling casts a spell that will give charities millions”, The Sunday Times, 7 January, p. 7.
41. Grant, J. (1999), The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century, Orion Business Books, London.
42. Gray, J. (1999), “Wild about Harry”, Time, Vol. 155, 20 September, pp. 66-71.
43. Gray, J. (2000), “The magic of Potter”, Time, Vol. 156, 25 December, pp. 116-20.
44. Hamel, G. (2000), Leading the Revolution, Harvard Business School Press, Boston, MA.
45. Hamel, G. and Prahalad, C.K. (1994), Competing for the Future, Harvard Business School Press, Cambridge, MA.
46. Hamilton, A. (2001), “Fastsellers 2000: the hot paperbacks”, Guardian, Saturday 6 January, p. 10.
47. Handy, C. (1997), The Hungry Spirit, Hutchinson, London.
48. Harris, P., Rees, P. and Lock, A. (2000), Machiavelli, Marketing and Management, Routledge, London.
49. Harrison, T. (2000), “Potty about specs”, The Mirror, 9 September, p. 10.
50. Hilton, R. and Bhatia, S. (2001), “Potter gold”, Daily Express, Saturday 17 March, p. 1.
51. Holden, A. (2000a), “So farewell, Harry Potter”, The Observer Review, Sunday 9 July, p. 11.
52. Holden, A. (2000b), “Why Harry Potter doesn’t cast a spell over me”, Observer Review, Sunday 25 June, pp. 1-2.
53. Hutton, D. (2000), “How this boy saved the boarding school”, You Magazine, 27 August, pp. 36-7.
54. Ignatius, D. (2000), “The anti-marketing wizard”, The Washington Post, Sunday 25 June, p. B07.
55. James, A. (1998), “Confections, concoctions and conceptions”, in Jenkins, H. (Ed.), The Children’s Culture Reader, New York University Press, New York, NY, pp. 394-405.
56. Jenkins, H. (1998), “Introduction: childhood innocence and other modern myths”, in Jenkins, H. (Ed.), The Children’s Culture Reader, New York University Press, New York, NY, pp. 1-37.
57. Jensen, R. (1999), The Dream Society: How the Coming Shift from Information to Imagination will Transform your Business, McGraw-Hill, New York, NY.
58. Johnson, S. (1998), Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, Putnam, New York, NY.
59. Jones, R. (2000), The Big Idea, HarperCollins, London.
60. Kawasaki, G. (1999), Rules for Revolutionaries, HarperBusiness, New York, NY.
61. Kearney, R. (1994), The Wake of Imagination, Routledge, London.
62. Kearney, R. (1998), Poetics of Imagining: Modern to Postmodern, Fordham University Press, New York, NY.
63. Kirchner, P. (1995), Forgotten Fads and Fabulous Flops: An Amazing Collection of Goofy Stuff that Seemed like a Good Idea at the Time, General Publishing Group, Los Angeles, CA.
64. Kotler, P. (1999), Kotler on Marketing: How to Create, Win and Dominate Markets, Free Press, New York, NY.
65. Leach, W. (1993), Land of Desire: Merchants, Power and the Rise of a New American Culture, Pantheon, New York, NY.
66. Levitt, T. (1986), The Marketing Imagination, Free Press, New York, NY.
67. Lewis, D. and Bridger, D. (2000), The Soul of the New Consumer: Authenticity – What We Buy and Why in the New Economy, Nicholas Brealey, London.
68. Lewis, M. (2001), Next: The Future Just Happened, Norton, New York, NY.
69. Lurie, A. (1990), Don’t Tell the Grown-Ups: The Subversive Power of Children’s Literature, Little Brown, New York, NY.
70. Lurie, A. (1999), “Not for Muggles”, New York Review of Books, 16 December.
71. MacArthur, B. (2001), “Boy wizard trounces cooks and romantics”, The Times, 20 January, p. 20.
72. MacKenzie, G. (1998), Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving With Grace, Viking, New York, NY.
73. Mahony, J. (2000), Harry Potter Collectibles: Collector Handbook and Price Guide, CheckerBee, Middletown.
74. Mail on Sunday (2002), “Rowling’s wizard way with money”,The Rich Report 2002, Mail on Sunday, 24 February, pp. 44-5.
75. Marketing Business (2001), “Marketing magic”, Marketing Business, Vol. 104, November, pp. 10-13.
76. Moore, S. (1999), We Love Harry Potter! We’ll Tell You Why, Lampost Press, New York, NY.
77. Moran, J. (2000), Star Authors: Literary Celebrity in America, Pluto, London.
78. Morgan, G. (1993), Imaginization, Sage, Thousand Oaks, CA.
79. Neal, C. (2001), What’s a Christian to do with Harry Potter?, Waterbook, Colorado Springs, CO.
80. O’Donohoe, S. (2001), “Living with ambivalence: attitudes to advertising in postmodern times”, Marketing Theory, Vol. 1 No. 1, pp. 91-108.
81. O’Keeffe, J. (1999), Business Beyond the Box, Nicholas Brealey, London.
82. Otnes, C., Lowrey, T. and Shrum, L. (1997), “Toward an understanding of consumer ambivalence”, Journal of Consumer Research, Vol. 24, June, pp. 80-93.
83. Patel, P. (2001), “Harry Potter fans start boycott of film merchandise”, Mail on Sunday, 25 February, p. 35.
84. Piercy, N.F. (1998), Tales from the Marketplace, Butterworth Heinemann, Oxford.
85. Pine, B.J. and Gilmore, J.H. (1999), The Experience Economy: Work is Theatre and Every Business a Stage, Harvard Business School Press, Boston, MA.
86. Pollard, A. (2000), The Representation of Business in English Literature, Institute of Economic Affairs, London.
87. Postma, P. (1998), The New Marketing Era: Marketing to the Imagination in a Technology Driven World, McGraw-Hill, New York, NY.
88. Purkiss, D. (2000), Troublesome Things: A History of Fairies and Fairy Stories, Allen Lane, London.
89. Rosen, E. (2000), The Anatomy of Buzz: Creating Word-of-Mouth Marketing, HarperCollins, London.
90. Rowling, J.K. (1997), Harry Potter and the Philosopher’s Stone, Bloomsbury, London.
91. Rowling, J.K. (1998), Harry Potter and the Chamber of Secrets, Bloomsbury, London.
92. Rowling, J.K. (1999), Harry Potter and the Prisoner of Azkaban, Bloomsbury, London.
93. Rowling, J.K. (2000), Harry Potter and the Goblet of Fire, Bloomsbury, London.
94. Ruskoff, D. (1999), Playing the Future: What We can Learn from Digital Kids, Riverhead Books, New York, NY.
95. Scamander, N. (2001), Fantastic Beasts and Where to Find Them, Obscurus, London.
96. Schafer, E.D. (2000), Exploring Harry Potter, Ebury Press, London.
97. Seifer, E. (1998), “Children’s desires/mothers’ dilemmas: the social contexts of consumption”, in Jenkins, H. (Ed.), The Children’s Culture Reader, New York University Press, New York, NY, pp. 297-317.
98. Senge, P. (1990), The Fifth Discipline: The Art and Practice of the Learning Organisation, Currency Books, New York, NY.
99. Shapiro, E. (1998), Fad Surfing in the Boardroom, Capstone, Oxford.
100. Shapiro, M. (2000), J.K. Rowling: The Wizard Behind Harry Potter, St. Martin’s Griffin, New York, NY.
101. Summerskill, B. (2000), “Playtime as kidults grow up at last”, The Observer, 23 July, p. 20.
102. (The) Times (2000), “Potter’s wizardmanship: the strongest spell is the book that you cannot put down”, The Times, 8 July, p. 21.
103. Treneman, A. (2000), “Harry and me”, The Times, Friday 30 June, pp. 1-7.
104. Varlow, S. (2000), “We’re off to see the wizards”, The Times Weekend, 17 June, p. 27.
105. Vernon, P. (2000), “Just kidding around”, The Guardian Guide, 19 August, pp. 4-6.
106. Whisp, K. (2001), Quidditch Through the Ages, Obscurus, London.
107. Whitney, J.O. and Packer, T. (2000), Power Plays: Shakespeare’s Lessons in Leadership and Management, Simon and Schuster, New York, NY.
108. Wilsdon, J. (2001), “Make it better or don’t make it”, Times Higher, Friday 2 March, p. 16.
109. Wolf, M.J. (1999), The Entertainment Economy, Penguin, London.
110. Zipes, J. (2001), “The phenomenon of Harry Potter, or why all the talk?”, in Zipes, J. (Ed.), Sticks and Stones: The Troublesome Success of Children’s Literature from Slovenly Peter to Harry Potter, Routledge, New York, NY, pp. 170-89.