In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 174-187

  Andrews, Jonlee ^a   Smith, Daniel C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000506139     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152145     Document Type: Article

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