Exploring the effect of user engagement in online brand communities: Evidence from Twitter

Computers in Human Behavior

Volumn 72, Issue , 2017, Pages 321-338

  Ibrahim, Noor Farizah ^a   Wang, Xiaojun ^a   Bourne, Humphrey ^a  

^a UNIVERSITY OF BRISTOL   (United Kingdom)

Author keywords

Engagement; Microblogging; Online community; Online retailing; Social media

Indexed keywords

ELECTRONIC COMMERCE; ONLINE SYSTEMS; SALES;

ENGAGEMENT; MICROBLOGGING; ON-LINE COMMUNITIES; ONLINE RETAILING; SOCIAL MEDIA;

SOCIAL NETWORKING (ONLINE);

HUMAN; PERCEPTION; SOCIAL MEDIA;

EID: 85014427863     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2017.03.005     Document Type: Article

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