The value of earned audiences: How social interactions amplify TV impact: What programmers and advertisers can gain from earned social impressions

Journal of Advertising Research

Volumn 54, Issue 4, 2014, Pages 448-453

  Nagy, Judit ^a   Midha, Anjali ^b  

^a Fox Broadcasting Company   (United States)

^b TWITTER INC   (United States)

Author keywords

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EID: 84918564909     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-54-4-448-453     Document Type: Article

References (7)

1. Council For Research Excellence. “Talking Social TV.” April 10, 2014. Retrieved August 8, 2014, from http://www.researchexcellence.com/documents/research/80.pdf
2. Council for Research Excellence. “Talking Social TV” June 25, 2013. Retrieved August 8, 2014, from http://www.researchexcellence.com/documents/research/68.pdf
3. Facebook, The Keller Fay Group. The Keller Fay Group.014nce.com/documents/resea.” Presented at The Advertising Research Foundation ReThink 2014 Conference. Retrieved August 8, 2014, from http://www.kellerfay.com/total-tv-chatter-social-tv-meets-word-mouth-arf-rethink-2014
4. MIT Technology Review. “Decoding Social Media: Discovering the Patterns in Tweets Will Reshape TV, Ads, and Politics.” December 2011.
5. nielsen, media & entertainment. “The Follow-Back: Understanding the Two-way Causal Influence between Twitter Activity and TV Viewership.” August 6, 2013.
6. Nielsen Social. NIELSEN TV Twitter Ratings (NTTR). May 28, 2014.
7. Proulx, M., and S. Shepatin. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. New York, NY: John Wiley & Sons, 2012.