Social media competitive analysis and text mining: A case study in the pizza industry

International Journal of Information Management

Volumn 33, Issue 3, 2013, Pages 464-472

  He, Wu ^a   Zha, Shenghua ^b   Li, Ling ^a  

^a OLD DOMINION UNIVERSITY   (United States)

^b JAMES MADISON UNIVERSITY   (United States)

Author keywords

Actionable intelligence; Case study; Competitive analysis; Competitive intelligence; Competitor intelligence; Content analysis; Facebook; Pizza industry; Social media; Text mining; Twitter

Indexed keywords

COMPETITION; COMPETITIVE INTELLIGENCE; DATA MINING; DECISION MAKING;

ACTIONABLE INTELLIGENCE; COMPETITIVE ANALYSIS; COMPETITOR INTELLIGENCE; CONTENT ANALYSIS; FACEBOOK; SOCIAL MEDIA; TEXT MINING; TWITTER;

SOCIAL NETWORKING (ONLINE);

EID: 84873047287     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2013.01.001     Document Type: Article

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