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Volumn 52, Issue 7, 2015, Pages 801-812

A novel social media competitive analytics framework with sentiment benchmarks

Author keywords

Big data; Competitive analytics; Marketing intelligence; Sentiment analysis; Sentiment benchmarks; Social media; Social media analytics; Social media monitoring; Text mining; User generated data

Indexed keywords

BIG DATA; COMMERCE; COMPETITION; DATA MINING; MARKETING; NATURAL LANGUAGE PROCESSING SYSTEMS; SALES;

EID: 84942297531     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2015.04.006     Document Type: Article
Times cited : (201)

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