Understanding consumers' social networking site usage

Journal of Marketing Management

Volumn 30, Issue 5-6, 2014, Pages 571-605

  Gironda, John T ^a   Korgaonkar, Pradeep K ^b  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

decomposed theory of planned behaviour; interactive marketing; internet marketing; social media; social networking sites; structural equation modelling; theory of reasoned action

Indexed keywords

EID: 84897441916     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.851106     Document Type: Article

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