Can you hear me now? Learning from customer stories

Business Horizons

Volumn 54, Issue 6, 2011, Pages 575-584

  Gorry, G Anthony ^a   Westbrook, Robert A ^a  

^a RICE UNIVERSITY   (United States)

Author keywords

Customer feedback; Market research; Social media; Storytelling

Indexed keywords

EID: 80053453885     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.08.002     Document Type: Article

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