Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Journal of the Academy of Marketing Science

Volumn 43, Issue 3, 2015, Pages 375-394

  Hennig Thurau, Thorsten ^a,b   Wiertz, Caroline ^b   Feldhaus, Fabian ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Early adoption; Microblogging; Movies; Twitter; Word of mouth communication

Indexed keywords

EID: 84939891650     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/s11747-014-0388-3     Document Type: Article

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