How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

Journal of Interactive Marketing

Volumn 26, Issue 2, 2012, Pages 102-113

  Smith, Andrew N ^a   Fischer, Eileen ^a   Yongjian, Chen ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

Content analysis; Facebook; Social media; Social media marketing; Twitter; User generated content (UGC); YouTube

Indexed keywords

EID: 84860667838     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2012.01.002     Document Type: Article

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