Social media's emerging importance in market research

Journal of Consumer Marketing

Volumn 29, Issue 3, 2012, Pages 233-237

  Patino, Anthony ^a   Pitta, Dennis A ^a   Quinones, Ralph ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

Author keywords

Law; Market research; Social media; Techniques

Indexed keywords

EID: 84859922293     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211221800     Document Type: Review

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