The roles of brand community and community engagement in building brand trust on social media

Computers in Human Behavior

Volumn 37, Issue , 2014, Pages 152-161

  Habibi, Mohammad Reza ^a   Laroche, Michel ^a   Richard, Marie Odile ^b  

^a John Molson School of Business   (Canada)

^b Independent Researcher Independent Researcher   (Canada)

Author keywords

Brand community; Brand trust; Community engagement; Consumer centric model; Facebook; Social media

Indexed keywords

SOCIAL NETWORKING (ONLINE);

BRAND COMMUNITY; BRAND TRUST; COMMUNITY ENGAGEMENT; CONSUMER-CENTRIC; FACEBOOK; SOCIAL MEDIA;

CONSUMER BEHAVIOR;

EID: 84901280688     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.04.016     Document Type: Article

References (73)

1. M. Adjei, S. Noble, and C. Noble The influence of C2C communications in online brand communities on customer purchase behavior Journal of the Academy of Marketing Science 38 5 2010 634 653
2. R. Algesheimer, U.M. Dholakia, and A. Herrmann The social influence of brand community: Evidence from European car clubs Journal of Marketing 69 3 2005 19 34 (Pubitemid 41017925)
3. J.C. Anderson, and D.W. Gerbing Structural equation modeling in practice: A review and recommended two-step approach Psychological Bulletin 103 3 1988 411 423
4. R. Bagozzi Structural equation models in marketing research: Basic principles 1994 Blackwell Publishers Cambridge, MA
5. R.P. Bagozzi, M. Bergami, G.L. Marzocchi, and G. Morandin Customer-organization relationships: Development and test of a theory of extended identities Journal of Applied Psychology 97 2012 163 176
6. R.P. Bagozzi, and U.M. Dholakia Antecedents and purchase consequences of customer participation in small group brand communities International Journal of Research in Marketing 23 1 2006 45 61 (Pubitemid 43399677)
7. R.P. Bagozzi, and U.M. Dholakia Open source software user communities: A study of participation in Linux user groups Managament Science 52 7 2006 1099 1115 (Pubitemid 43990595)
8. R.P. Bagozzi, and Y. Yi On the evaluation of structural equation models Journal of the Academy of Marketing Science 16 Spring 1988 74 94
9. P.M. Bentler Comparative fit indexes in structural models Psychological Bulletin 107 2 1990 238 246
10. L.L. Berry Relationship marketing of services: Growing interest, emerging perspectives Journal of the Academy of Marketing Science 23 Fall 1995 236 245 (Pubitemid 126007048)
11. P. Bourdieu Forms of capital G. Richardson, Handbook of theory and research for the sociology of education 1983 Greenwood Press New York 241 260
12. J. Brown, A.J. Broderick, and N. Lee Word of mouth communication within online communities: Conceptualizing the online social network Journal of Interactive Marketing 21 3 2007 2 20
13. S. Brown, R.V. Kozinets, and J.F. Sherry Jr. Teaching old brands new tricks: Retro branding and the revival of brand meaning Journal of Marketing 67 3 2003 19 33 (Pubitemid 36946189)
14. M. Browne, and R. Cudeck Alternative ways of assessing model fit K.A. Bollen, J.S. Long, Testing structural equation models 1993 Sage Newbury Park, CA 136 162
15. B.M. Byrne Structural equation modeling with EQS and EQS/WINDOWS: Basic concepts, applications, and programming 1994 Sage Newbury Park, CA
16. B.M. Byrne Structural equation modeling with LISREL, PRELIS, and SIMPLIS: Basic concepts, applications, and programming 1998 Lawrence Erlbaum Mahwah, NJ
17. L. Casaló, C. Flavián, and M. Guinalíu The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software Online Information Review 31 6 2007 775 792 (Pubitemid 350174493)
18. L.V. Casaló, C. Flavián, and M. Guinalíu Promoting consumer's participation in virtual brand communities: A new paradigm in branding strategy Journal of Marketing Communications 14 1 2008 19 36
19. K. Chaudhry, and V.R. Krishnan Impact of corporate social responsibility and transformational leadership on brand community: An experimental study Global Business Review 8 2007 205 220
20. A. Chaudhuri, and M.B. Holbrook The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty Journal of Marketing 65 2 2001 81 93
21. J. Chen, C. Zhang, and Y. Xu The role of mutual trust in building members' loyalty to a C2C platform provider International Journal of Electronic Commerce 14 1 2009 147 171
22. C.M. Chiu, H.Y. Huang, and C.H. Yen Antecedents of online trust in online auctions Electronic Commerce Research and Application 9 2010 148 159
23. J.S. Coleman Social capital in the creation of human capital American Journal of Sociology 94 1988 95 120
24. M. Corstjens, and A. Umblijs The power of evil: The damage of negative social media strongly outweigh positive contributions Journal of Advertising Research 52 4 2012 433 449
25. B. Cova, and S. Pace Brand community of convenience products: New forms of customer empowerment: The case of 'My Nutella the community' European Journal of Marketing 40 9/10 2006 1087 1105 (Pubitemid 44440046)
26. L.J. Cronbach Essentials of psychological testing 1970 Harper and Row New York
27. W. Dillon, and M. Goldstein Multivariate analysis: Methods and applications 1984 Wiley New York
28. F.R. Dwyer, P.H. Schurr, and S. Oh Developing buyer-seller relationships Journal of Marketing 51 2 1987 11 27
29. S. Fournier, and J. Avery The uninvited brand Business Horizons 54 3 2011 193 207
30. J. Füller, K. Matzler, and M. Hoppe Brand community members as a source of innovation Journal of Product Innovation Management 25 6 2008 608 619
31. D. Gefen, E. Karahanna, and D.W. Straub Trust and TAM in online shopping: an integrated model MIS Quarterly 27 1 2003 51 90
32. R.T. Golembiewski, and M. McConkie The centrality of interpersonal trust in group processes C.L. Cooper, Theories of group process 1975 John Wiley New York
33. M.R. Habibi, M. Laroche, and M.-O. Richard Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities International Journal of Information Management 34 2 2014 123 132
34. J.F. Hair Jr., R.E. Anderson, R.L. Tatham, and W.C. Black Multivariate data analysis 4th ed 1995 Prentice Hall Englewood Cliffs, NJ
35. R. Hanna, A. Rohm, and V.L. Crittenden We're all connected: The power of the social media ecosystem Business Horizons 54 3 2011 265 273
36. Harris, R. (2009). Social media ecosystem mapped as a wiring diagram. Retrieved September 27, 2010, < http://www.twitterthoughts.com/social-media- news-analyses/2009/9/3/ social-media-ecosystem-mapped-as-a-wiringdiagram.html? printerFriendly=true >.
37. T. Hennig-Thurau, C.F. Hofacker, and B. Bloching Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies Journal of Interactive Marketing 27 4 2013 237 241
38. T. Hickman, and J. Ward The dark side of brand community: Inter-group stereotyping, trash talk, and schadenfreude Advances in Consumer Research 34 2007 314 319
39. D.L. Hoffman, and M. Fodor Can you measure the ROI of your social media marketing? MIT Sloan Management Review 52 1 2010 41 49
40. Holmes, J. G. 1991. Trust and the appraisal process in close relationships. In W. H. Jones, D. Perlman, J. Kingsley, (Eds.), Advances in Personal Relationships 2 (pp. 57-104). London.
41. Iacobucci, D. (1994). Toward defining relationship marketing. In J. N. Sheth, A. Parvatoyar (Eds.), Relationship marketing: Theory, methods and applications. Atlanta: Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University (pp. 89-97).
42. H. Jang, L. Olfman, K. Islang, K. Joon, and K. Kyungtae The influence of on-line brand community characteristics on community commitment and brand loyalty International Journal of Electronic Commerce 12 3 2008 57 80
43. A.M. Kaplan, and M. Haenlein Users of the world, unite! The challenges and opportunities of social media Business Horizons 53 1 2010 59 68
44. L. LaPointe Measuring Facebook's impact on marketing: The proverbial hits the fan Journal of Advertising Research 52 3 2012 286 287
45. M. Laroche, M.R. Habibi, M.O. Richard, and R. Sankaranarayanan The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty Computers in Human Behavior 28 5 2012 1755 1767
46. H. Levene Robust tests for equality of variances I. Olkin, H. Hotelling, Contributions to probability and statistics: Essays in honor of Harold Hotelling 1960 Stanford University Press Stanford, CA 278 292
47. H. Marsh, and D. Hocevar Application of confirmatory factor analysis to the study of self-concept: First and higher order factor models and their invariances across groups Psychological Bulletin 97 3 1985 562 582
48. J.H. McAlexander, S.K. Kim, and S.D. Roberts Loyalty: The influences of satisfaction and brand community integration Journal of Marketing Theory and Practice 11 4 2003 1 11
49. J.H. McAlexander, and H.F. Koenig Contextual influences: Building brand community in large and small colleges Journal of Marketing for Higher Education 20 2010 169 184
50. J.H. McAlexander, J.W. Schouten, and H.F. Koenig Building brand community Journal of Marketing 66 1 2002 38 54
51. E. Moran, and F. Gossieaux Marketing in a hyper-social world: The tribalization of business study and characteristics of successful online communities Journal of Advertising Research 50 3 2001 232 239
52. A.M. Muniz, and T.C. O'Guinn Brand community Journal of Consumer Research 27 4 2001 412 432
53. A.M. Muñiz, and H.J. Schau Vigilante marketing and consumer-created communications Journal of Advertising 36 3 2007 35 50
54. H. Ouwersloot, and G. Odekerken-Schröder Who's who in brand communities and why? European Journal of Marketing 42 5/6 2008 571 585
55. I. Pentina, L. Zhang, and O. Basmanova Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter Computers in Human Behavior 29 4 2013 1546 1555
56. D.A. Pitta, and D. Fowler Internet community forums: An untapped resource for consumer marketers Journal of Consumer Marketing 22 5 2005 265 274 (Pubitemid 41240307)
57. T. Powers, D. Advincula, M.S. Austin, S. Graiko, and J. Snyder Digital and social media in the purchase decision process: A special report from the Advertising Research Foundation Journal of Advertising Research 52 4 2012 479 489
58. C. Ross, E.S. Orr, M. Sisic, J.M. Arseneault, M.G. Simmering, and R.R. Orr Personality and motivations associated with Facebook use Computers in Human Behavior 25 2 2009 578 586
59. H.J. Schau, A.M. Muñiz, and E.J. Arnould How brand community practices create value Journal of Marketing 73 5 2009 30 51
60. J.W. Schouten, and J.H. McAlexander Subcultures of consumption: An ethnography of the new bikers Journal of Consumer Research 22 1 1995 43 61
61. J.W. Schouten, J.H. McAlexander, and H.F. Koenig Transcendent customer experience and brand community Journal of the Academy of Marketing Science 35 2007 357 368
62. E.W.K. See-To, and K.K.W. Ho Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust: A theoretical analysis Computers in Human Behavior 31 2014 182 189
63. J. Sheth, and A. Parvatiyar Relationship Marketing in Consumer Markets: Antecedents and Consequences J. Sheth, A. Parvatiyar, Handbook of Relationship Marketing 2000 Sage Publications Thousand Oaks, CA
64. M. Sicilia, and M. Palazón Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community Corporate Communications: An International Journal 13 3 2008 255 270
65. J.B.E.M. Steenkamp, and H.C.M. van Trijp The use of LISREL in validating marketing constructs International Journal of Research in Marketing 8 4 1991 283 299
66. N. Stokburger-Sauer Brand community: Drivers and outcomes Psychology and Marketing 27 4 2010 347 368
67. Y. Sung, Y. Kim, O. Kwon, and J. Moon An explorative study of Korean consumer participation in virtual brand communities in social network sites Journal of Global Marketing 23 5 2010 430 445
68. H. Tajfel, and J.C. Turner The social identity theory of intergroup behavior S. Worchel, W.G. Austin, Psychology of intergroup relations 1985 Nelson Hall Chicago 7 24
69. S.A. Thompson, and R.K. Sinha Brand communities and new product adoption: The influence and limits of oppositional loyalty Journal of Marketing 72 6 2008 65 80
70. H.-T. Tsai, H.-C. Huang, and Y.-L. Chiu Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents Journal of Business Research 65 5 2012 676 684
71. E. Von Hippel Democratizing innovation 2005 The MIT Press MA
72. M.E. Zaglia Brand communities embedded in social networks Journal of Business Research 66 2 2013 216 223
73. Z. Zhou, Q. Zhang, C. Su, and N. Zhou How do brand communities generate brand relationships? Intermediate mechanisms Journal of Business Research 65 7 2012 890 895