Re-inventing Wroe?

Marketing Theory

Volumn 8, Issue 4, 2008, Pages 367-385

  Wooliscroft, Ben ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Alderson; amnesia; Key Words; marketing history; marketing theory; service dominant logic

Indexed keywords

EID: 84992812327     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108096541     Document Type: Article

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