Retailers' different value perceptions of mobile advertising service

International Journal of Service Industry Management

Volumn 18, Issue 4, 2007, Pages 368-393

  Komulainen, Hanna ^a   Mainela, Tuija ^a   Tähtinen, Jaana ^a   Ulkuniemi, Pauliina ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Advertising; Communication technologies; Retailers

Indexed keywords

EID: 34547685698     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230710778146     Document Type: Article

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