A responsibilities framework for marketing as a professional discipline

Journal of Public Policy and Marketing

Volumn 26, Issue 2, 2007, Pages 277-283

  Hunt, Shelby D ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36848999968     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.2.277     Document Type: Review

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