System supplier's customer strategy

Industrial Marketing Management

Volumn 36, Issue 6, 2007, Pages 719-730

  Helander, Anton ^a   Möller, Kristian ^b  

^a CPS Color Oy   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Relationship management; Supplier's customer strategy; System business; Technology marketing

Indexed keywords

EID: 34250360162     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.05.007     Document Type: Article

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