Toward a general theory of marketing: Resource-advantage theory as an extension of Alderson's theory of market processes

A Twenty-First Century Guide to Aldersonian Marketing Thought

Volumn , Issue , 2006, Pages 453-471

  Hunt, Shelby D ^a   Arnett, Dennis B ^a  

^a TEXAS TECH UNIVERSITY   (United States)

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EID: 34848890788     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-28181-9_33     Document Type: Chapter

References (47)

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