The Wroe river: The canyon carved by Alderson

European Business Review

Volumn 19, Issue 6, 2007, Pages 452-467

  Beckman, Terry ^a  

^a QUEEN S UNIVERSITY   (Canada)

Author keywords

Marketing; Marketing theory

Indexed keywords

EID: 34848893932     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340710830109     Document Type: Review

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