Exploring the dynamics of customer value in cross-cultural business relationships

Journal of Business and Industrial Marketing

Volumn 22, Issue 4, 2007, Pages 249-259

  Blocker, Christopher P ^a   Flint, Daniel J ^b  

^a BAYLOR UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Consumer behaviour; Cross cultural studies; International marketing; Marketing strategy; National cultures; Perception

Indexed keywords

EID: 34250218956     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710754513     Document Type: Article

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