Wroe Alderson a life

A Twenty-First Century Guide to Aldersonian Marketing Thought

Volumn , Issue , 2006, Pages 3-32

  Wooliscroft, Ben ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

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[No Author keywords available]

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EID: 34848904969     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-28181-9_1     Document Type: Chapter

References (99)

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