The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

Journal of Public Policy and Marketing

Volumn 26, Issue 2, 2007, Pages 243-250

  Gundlach, Gregory T ^a,b  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b American Antitrust Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849046413     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.2.243     Document Type: Review

References (34)

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