Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Journal of Service Management

Volumn 27, Issue 4, 2016, Pages 563-590

  Stokburger Sauer, Nicola E ^a   Scholl Grissemann, Ursula ^a   Teichmann, Karin ^a   Wetzels, Martin ^b  

^a INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Coproduction paradox; Customer coproduction; Customer loyalty; Customer self efficacy; Monetary expenditures; Negative effects; Process enjoyment; Value cocreation

Indexed keywords

EID: 84982987958     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-10-2015-0305     Document Type: Article

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