Product category familiarity and preference construction

Journal of Consumer Research

Volumn 24, Issue 4, 1998, Pages 459-468

  Coupey, Eloïse ^a   Irwin, Julie R ^b   Payne, John W ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032346788     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209521     Document Type: Article

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