Understanding the co-creation effect: When does collaborating with customers provide a lift to service recovery?

Journal of the Academy of Marketing Science

Volumn 40, Issue 6, 2012, Pages 771-790

  Roggeveen, Anne L ^a   Tsiros, Michael ^b,c   Grewal, Dhruv ^a  

^a BABSON COLLEGE   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c The American College of Greece   (Greece)

Author keywords

Co creation; Co production; Service recovery

Indexed keywords

EID: 84867898178     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0274-1     Document Type: Article

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