Build the co-creative enterprise.

Harvard business review

Volumn 88, Issue 10, 2010, Pages

  Ramaswamy, Venkat ^a   Gouillart, Francis ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; COOPERATION; CREATIVITY; HUMAN; PUBLIC RELATIONS; UNITED STATES;

COMMERCE; COOPERATIVE BEHAVIOR; CREATIVENESS; HUMANS; INTERPROFESSIONAL RELATIONS; UNITED STATES;

EID: 78049419534     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)