The co-creation experience from the customer perspective: Its measurement and determinants

Journal of Service Management

Volumn 26, Issue 2, 2015, Pages 321-342

  Verleye, Katrien ^a,b,c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b GHENT UNIVERSITY   (Belgium)

^c VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

Co creation; Expectations; Experience; New product development; Service co creation; Service innovation

Indexed keywords

EID: 84928237678     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-09-2014-0254     Document Type: Article

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