The value of customer cocreated knowledge during the innovation process

Journal of Product Innovation Management

Volumn 31, Issue 3, 2014, Pages 599-615

  Mahr, Dominik ^a   Lievens, Annouk ^b   Blazevic, Vera ^c,d  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c RADBOUD UNIVERSITY   (Netherlands)

^d RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION CHANNELS (INFORMATION THEORY); COMPETITION; INDUSTRY;

CHANNELS OF COMMUNICATION; COMPETITIVE ADVANTAGE; CUSTOMER CO CREATIONS; EMPIRICAL VALIDATION; INNOVATION ACTIVITY; INNOVATION MANAGEMENT; INNOVATION PROCESS; RELATIONSHIP MARKETING;

SALES;

EID: 84897977776     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12116     Document Type: Article

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