Capturing qualitatively different healthfulness images of food products

Marketing Intelligence and Planning

Volumn 34, Issue 5, 2016, Pages 605-622

  Puska, Petteri ^a   Luomala, Harri T ^a  

^a UNIVERSITY OF VAASA   (Finland)

Author keywords

Food; Health meaning; Healthfulness image; Holistic processing; Product perception

Indexed keywords

EID: 84979686926     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-06-2015-0119     Document Type: Article

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