Consumer judgments of explicit and implied health claims on foods: Misguided but not misled

Food Policy

Volumn 51, Issue , 2015, Pages 144-157

  Orquin, Jacob L ^a   Scholderer, Joachim ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Consumer judgments; Halo effect; Magic bullet effect; Nutrition and health claims

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD MARKET; NUTRITION;

EID: 84922594010     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2015.01.001     Document Type: Article

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