Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image

Journal of Marketing Communications

Volumn 16, Issue 1-2, 2010, Pages 69-85

  Chrysochou, Polymeros ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Branding; Case study, Denmark; Food products; Health

Indexed keywords

EID: 77951224324     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903342787     Document Type: Article

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