Counteractive evaluation: Asymmetric shifts in the implicit value of conflicting motivations

Journal of Experimental Social Psychology

Volumn 46, Issue 1, 2010, Pages 29-38

  Fishbach, Ayelet ^a   Zhang, Ying ^b   Trope, Yaacov ^c  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

Goal; Implicit evaluation; Self control; Temptation

Indexed keywords

EID: 70449635106     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2009.09.008     Document Type: Article

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