How valuable is a well-crafted design and name brand?: Recognition and willingness to pay

Journal of Consumer Behaviour

Volumn 11, Issue 1, 2012, Pages 44-55

  Kristensen, Tore ^a   Gabrielsen, Gorm ^a   Zaichkowsky, Judith Lynne ^a,b  

^a Copenhagen Business School ^*  (Denmark)

^b SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Brand name; Design; Design acumen; Price; Quality

Indexed keywords

EID: 84856248222     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.368     Document Type: Article

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